Uttik Academy

Digital PR Training

Self-Paced 65 Chapters · 10 Modules ⏱ ~30 Hours AI + AEO + ORM

Digital PR Course

AI-Ready Masterclass for Digital Public Relations,
Online Reputation Management & Answer Engine Optimization

By Honey Singh · Visiting Professor, FLAME University

Start Learning → Browse Modules

Built around the DPRI Method — Digital PR Integration Framework

10

Comprehensive Modules

65+

In-Depth Chapters

25–30 hrs

Total Learning Time

50+

Templates & Worksheets

Free

No Paywall · Self-Paced

Answer Engine Optimization

The only Digital PR course with a dedicated AEO track — learn how to make your brand cited by ChatGPT, Gemini & Perplexity.

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Online Reputation Management

Full ORM module with crisis playbooks, escalation matrices, and proven reputation restoration frameworks.

The DPRI Method™

A proprietary framework mapping every PR action to a measurable digital outcome — the backbone of the entire course.

20+ Real Case Studies

Samsung Flipvertising, #TeaForTrump, BYJU'S crisis, and more — all analysed through the DPRI lens with actionable takeaways.

Course Modules

From foundations to future-ready skills, explore 11 comprehensive modules designed for the AI-first world. Learn new trends and impact of AI and Digital on Public Relations and Reputation Management.

Foundations and Evolution

Understand the core principles of Digital PR and how it evolved from traditional PR.

Channels, Tools & Ecosystems

Master the DPRI Method and learn to integrate PR with digital marketing channels.

Content Creation & Creativity

Create compelling content that drives engagement and builds brand authority.

Crisis Management & ORM

Protect and restore brand reputation with proven crisis management strategies.

Data, Analytics & Reporting

Measure what matters with data-driven PR analytics and reporting frameworks.

Influencer & KOL Programs

Build authentic influencer partnerships that deliver measurable PR results.

Emerging Technologies & Future

Master AI in PR, Answer Engine Optimization (AEO), and future-ready strategies.

Real-World Case Studies

Learn from real campaigns: Te-A-Me Tea, Samsung, BYJU'S, and 20+ documented cases.

Workshops & Templates

Hands-on workshops and ready-to-use templates for immediate application.

MBA & Entrepreneur Toolkit

Specialized toolkit for business leaders, startup founders, and executives.

Appendices & Resources

Comprehensive resources including glossary, bibliography, and additional readings.

What Makes This Course Different

Built for the AI-first world with practical frameworks you can apply immediately

The DPRI Method™

A systematic framework mapping Multiple concrete correlations between PR activities and digital marketing outcomes. Learn not just what to do, but why it works.

Answer Engine Optimization

Master the emerging discipline of AEO. Learn how to build the "Information Graph" that determines whether AI systems trust and cite your brand.

Bilingual Practitioner

Speak both languages: traditional PR (media relations, crisis management) and digital marketing (SEO, backlinks, entity authority). Bridge the gap.

Real Case Studies

Learn from actual campaigns: Te-A-Me Tea's viral activation, Samsung's Flipvertising, BYJU'S reputation crisis, and 20+ more documented cases.

Ready-to-Use Templates

50+ professional templates including campaign worksheets, media pitch frameworks, crisis playbooks, and measurement dashboards.

MBA-Grade Content

Developed from coursework at FLAME University and informed by analysis of top 50 global MBA programs. Rigorous, practical, and current.

Student Reviews

Explore the some of the classroom discussions and learnings from our students.

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